Scarborough newspaper research

Newspaper readers are still educated and affluent, but their ages are more reflective of the general population than they have been in the past. News omnivores The last group includes users of all information sources, from printed issues to web or mobile platforms.

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This is rather predictable due to the strong cultural difference. He can be reached at gary. In fact, a recent Nielsen Scarborough study found that more than million adults in the U.

Scarborough newspaper research

Nevertheless, the outcomes can be used for different purposes thanks to their diversity. These studies allow you to dive deep into local market-specific brands and media choices to create programs that will move your local audiences to action.

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Download a customizable template here. Despite their growing appeal among younger readers through digital channels, newspapers still maintain an educated and affluent audience.

This is based on the net audience of five weekday print and e-editions, one Sunday print and e-edition, and the past seven-day Web site audience.

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Scarborough Research