How to write a case study for business

Purchasing Strategy This section describes how a project is to be financed and whether a decision to buy, lease, or outsource should be taken by the organisation before purchasing.

This featured case study on HubSpot leads with those key points, providing a summary of pertinent info right from the start.

case study format for students

The most interesting and compelling stories take a creative approach to flow and format, and they play with perspective. They often have a protagonist with an important goal or decision to make.

Image via DC Comics.

Business case study examples pdf

Therefore, be sure to keep the intended audience in mind when preparing each section and include supporting information in an appendix. The narrative is usually weaved throughout the study, which also includes sufficient background information about the company, situation, and essential people or elements. The Case Study Protagonist Case studies should have a protagonist that needs to make a decision. Real performance metrics from a WordStream customer, as featured in this case study If possible, the data you include in your case study should directly reflect the challenges faced by your protagonist in Act I. It may not be immediately evident how the reader could achieve the same results, or what they could do with your product or solution to tackle their specific challenge. Remember to get the raw data when you can to support the case study. Risk Assessment The risk assessment summarises the significant risks and opportunities and how they are managed.

Case studies provide peer-to-peer influence Peer-to-peer influence is a massively important thing, and case studies are wonderful at fulfilling it because they offer the view of a customer rather than a company.

There are two primary reasons this approach is so effective. For instance, the option appraisal section may summarise each option with the details contained elsewhere for reference.

What you put in your case study should be as accurate and factual as possible.

How to write a case study for business

Case study readers are expected to step into the role of the protagonist and answer the question or questions presented in the case studies. However you choose to do so, be sure to include some data or evidence to support your major points and reiterate how your featured client overcame their problem using your products or services. Writing case studies can be nothing short of a chore. Be mindful of what you tweak. Make your title specific and attention-grabbing The title is a critical component of the case study. Why Create Marketing Case Studies? Need help just getting started? She has been advising MBA applicants since It IS a ton of time and effort! Identify your best possible avenue for data When it comes time to write a case study, you might have multiple cases to choose from. The Case Study Protagonist Case studies should have a protagonist that needs to make a decision.

This method of teaching is known as the case method. Be mindful of what you tweak.

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How to Write a Business Case Study: Your Essential Guide