The light bulb goes off: 'I don't need to drink something that tastes like chemicals or that has 70 grams of sugar. The sodas, called ''adult'' or ''alternative'' sodas, are dry, sparkling fruit sodas that typically have more juice and less sweetener than traditional sodas.
The concept, a confluence of interest in natural foods and fancy foods, and now drinking, is being developed by small companies like Izze Beverage Company in Boulder, Colo.
At the show, 47 small soda companies were exhibiting, up from 39 last year. As an extension of a successful mass brand, it might work, but eventually, the company will have to focus on fortified drinks," said Rajat Wahi, partner and head consumer marketsat consulting firm KPMG in India.
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And the flavors are like the fruits of groves and orchards where cocktail mixers are grown and harvested: orange mango, sparkling Meyer lemon, blood orange and cranberry, apricot peach and sparkling pear.
And the big news in mixers in New York right now is a next generation of bottled and canned sodas that bartenders have started playing with.
Inthe juices category posted a volume growth of In February, Bisleri International launched Bisleri Pop, an aerated fruit-based drink, to re-enter the carbonated beverages market that it exited in The company will be spending about Rs crore on the launch of Frooti Fizz, including the marketing expenses, said Chauhan.
The firm has experimented with a fizzy variant in the past. Shake gently until chilled.